https://lotusgroup.redfernmediadevelopment2023.com/2010/12/01/the-groupon-binky-effect/ Envision Wealth From A New Perspective. Wed, 25 Jan 2012 03:37:47 +0000 hourly 1 https://wordpress.org/?v=6.7.2 https://lotusgroup.redfernmediadevelopment2023.com/2010/12/01/the-groupon-binky-effect/#comment-205 Wed, 25 Jan 2012 03:37:47 +0000 http://lgadvisors.redfernmediadevelopment2023.com/blog/?p=263#comment-205 Can you experience loss aversion over something you haven’t purchased? Specifically regarding the Groupon Binky Effect text, I think this is an excellent example of “framing” and maybe even “mental accounting”.

]]> https://lotusgroup.redfernmediadevelopment2023.com/2010/12/01/the-groupon-binky-effect/#comment-204 Thu, 02 Dec 2010 09:46:45 +0000 http://lgadvisors.redfernmediadevelopment2023.com/blog/?p=263#comment-204 Great article, Andy! Thanks for taking the time to write such a well written piece! You’re able to thoroughly explain how we(the reader) think & lay it out clearly to help us make a more conscious purchasing decision, especially around the holidays, when many of us cave in to impulsive buying!

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